Free outreach template pack for emailing professionals

Every list comes with this pack. 9 short, plain emails for the people who buy our lists, two follow ups, the footers the law asks for, and how to send without blasting. Copy one, make the first line about the person you're writing to, and send it from your own mailbox.

Download the pack as a text file

How to use a list well

  1. Send from your own mailbox, under your own name. A normal Gmail, Outlook or Workspace inbox, not a bulk email tool. People reply to people.
  2. Start slow: 10 to 20 a day. More than that from one mailbox tends to land in spam and can get your domain flagged. The list will still be there next week.
  3. Write the first line yourself. Search their name with their practice, firm or school. Their page usually shows a specialty, a location or something they're known for. If they have no page, a line about their field or their city is enough. One real sentence about them does more than any template.
  4. Mind where an address came from. The Source column says which rows came from a state licensing board. Those can be personal inboxes, so keep those emails short and about their work, and never about anything else.
  5. Only say what's true. Edit everything in [brackets], and cut any line that doesn't fit you. If a template promises something you don't do, change it.
  6. Follow up once, then stop. About a week later, as a reply in the same thread. No reply after that means no.
  7. Honor every opt-out, for good. Keep a simple do-not-email list and check it before every send.
  8. Never buy and blast. Sending the whole file at once is the fastest way to burn your domain and annoy the people you want to work with.
  9. Use the phone column for calls only. Texting or auto-dialing generally needs prior consent under the TCPA.

What to expect: most people won't reply, and some will say no. That is normal, and it is not a sign the list is wrong. These templates are a starting point, not a promise of results.

Vendors and suppliers

You sell something a practice, firm, agency or school uses every day. Lead with the one problem it solves for someone in their line of work, show you looked at their page, and make it easy to say no.

Subject: [your product] for [their practice or firm]
Hi [first name],

I'm [your name] at [your company]. We make [your product, in one line] for [their profession, e.g. dental practices]. I'll keep this short, because I know your day is full.

I saw [one detail from their public page], which is why I thought it might be useful to you. [One sentence on what changes when they use it, with a real number if you have one.]

If it isn't relevant, just say so and I won't write again. If it might be, would a 10 minute call next week work? I can send a short example instead, if that's easier for you.

[your name]
[your phone]
Subject: a question about [a task in their work]
Hi [first name],

How does your [practice or firm] handle [the task your product helps with] at the moment?

I ask because that's what we do at [your company]. [Their profession, e.g. independent pharmacies] use us to [a concrete result you can stand behind].

If you've already got it covered, no problem, and thanks for reading. If not, I'm glad to send a two minute video that shows how it would work for a [practice or firm] like yours, so you can decide without a call. Nobody will phone you unless you ask.

[your name]
[your company]
[your phone]
Subject: [what you supply] in [their city or state]
Hi [first name],

I'm [your name], and I run [your company], a [your business type] based in [your city or region]. We supply [what you supply] to [their profession] around [their city or state].

I noticed [one detail from their public page]. If you ever need [your product], I'd be glad to quote it, and I'll give you a straight answer on price and delivery before you commit to anything.

Would it be alright if I sent a short price list? If the timing isn't right, that's completely fine.

[your name]
[your phone]

Recruiters and staffing

You're hiring, or placing people with employers who are. Be specific about the role, respect that they may be happy where they are, and ask for a short conversation rather than a commitment.

Subject: a [role] opening in [city]
Hi [first name],

I'm [your name], a recruiter with [your company]. I'm working on [the role, e.g. a full time charge nurse position] at [the employer or type of employer] in [city], and your background, [one detail from their public page], looks like a close fit.

[One or two lines on what's genuinely good about the role: schedule, pay range, team.] I'm happy to send the full details by email first, so you can look them over in your own time.

If you're not looking, no problem at all, and I won't keep emailing. If you're open to hearing more, would a 10 minute call this week suit you?

[your name]
[your phone]
Subject: [their profession] roles in [state]
Hi [first name],

I place [their profession] with [the kind of employers you work with] across [state]. I'm not writing about one specific job; I'd just like to be a useful contact for when you do decide to look.

I noticed [one detail from their public page]. If it helps, I can send you a short note on what [their profession] roles in [state] are paying right now, with no obligation to talk.

Would that be useful? And if you'd rather not hear about roles at all, just say so.

[your name]
[your company]
[your phone]
Subject: [role] at [your organization]
Hi [first name],

We're hiring [role] at [your organization] in [city], and the thing people ask about first is [the standout detail, e.g. the four day schedule].

I found you through [one detail from their public page], and I thought it might be worth a look even if the timing isn't right today.

I'm happy to answer questions by email if you'd rather not get on a call. And if you'd prefer I didn't contact you about roles, just say so and I won't.

[your name]
[your title], [your organization]
[your phone]

Service providers

You offer a service people in their profession need: continuing education, billing, bookkeeping, insurance, financial planning, marketing. Say what you do in plain words, give one reason it fits them, and ask a question they can answer in a line.

Subject: [continuing education] for [their profession] in [state]
Hi [first name],

I'm [your name] at [your company]. We run [continuing education, e.g. online CE courses] for [their profession] in [state], and [how they count, e.g. they're approved toward license renewal there].

I noticed [one detail from their public page], and thought this might save you some time before your next renewal. The courses are [the format, e.g. online and self paced], so you can fit them around your own schedule.

If it's useful, I can send the course list and prices. If not, no problem at all, and thanks for taking a moment to read this.

[your name]
[your phone]
Subject: [the service] for [their practice or firm]
Hi [first name],

I help [their profession] with [the service, e.g. insurance billing], so there's less paperwork on their desk and more time for [their actual work].

I'm [your name] from [your company]. I saw [one detail from their public page], and a [practice or firm] like yours is the kind we work with most.

Would it help if I sent a one page summary of how we work and what it costs? No call needed unless you want one, and you'd get a straight answer on price before anything starts.

[your name]
[your phone]
Subject: a question about [topic]
Hi [first name],

Do you already have someone you trust for [the service, e.g. financial planning for physicians]? If you do, I won't take more of your time.

If not, I'm [your name], a [your title] at [your company] in [city]. Most of my clients are [their profession], so I know the questions that come up in your line of work, like [one real example].

I noticed [one detail from their public page]. Would a short call next week be useful, or would you rather I sent a few notes by email first?

[your name]
[your phone]

One follow up

Pick one and send it once, about a week later, as a reply in the same thread. Then stop.

Hi [first name],

Following up on my note from last week, in case it got buried under everything else in your inbox.

If [your service] isn't useful to you right now, a one word reply is completely fine, and I won't write again.

If it is useful, I'm around [days or times that suit you] for a short call, or I can send a bit more detail by email, whichever is easier for you.

Thanks for reading,
[your name]
[your phone]
Hi [first name],

One more short note from me, and then I'll leave you be.

I thought this might be useful to you either way, whether or not we ever work together: [one genuinely helpful thing, e.g. a local market number, a short checklist, a link to a guide you wrote].

If you ever want to talk about [your service], my number is below, and I'm usually easy to reach during the week. And if you'd rather I didn't email you again, just say so and I won't.

Thanks,
[your name]
[your phone]

Add a footer to every email

United States (CAN-SPAM)
  • Your real name and business in the From line, and a subject line that matches the email.
  • A valid postal address in every email: a street address, a PO box, or a registered private mailbox.
  • A clear way to opt out, and honor it within 10 business days. Once someone opts out, never email them again.
  • It has to be clear the email is a business offer. These templates are written that way; never dress one up as a personal note or a fake reply.
Canada (CASL)
  • Identify yourself and your business, with a mailing address and a phone number, email address or website that will still work for at least 60 days.
  • Only email addresses published for business use, only about their work, and skip anyone whose page says they don't want unsolicited messages.
  • An unsubscribe that works for at least 60 days, honored within 10 business days.
  • Keep a note of where you found each address. Under CASL it is your job to show why you were allowed to send.

Emailing from Canada? Use the Canada footer: CASL applies to email sent from Canada, and its footer covers both. This is practical guidance, not legal advice.

Want these personalized from each person's own page? Email hello@emaillistsusa.com and we'll talk.